At WAVE, fashion show campaigns are more than just promotions, they’re immersive storytelling experiences. Creativity is at the heart of everything we do, and it shines through every video we produce. Each campaign is carefully created to align with a theme, which is seamlessly integrated into our trailers, brand visuals, and overall narrative.
For SS23 and SS24, my partner and I dedicated ourselves to bringing bold ideas to life. From conceptualizing scripts and scenarios to scouting the right models and collaborating with top visual creators, we ensure every detail reflects our vision. We take the time to explore, refine, and execute, because at WAVE, creativity isn’t just encouraged, it’s essential.
Here are more creative visuals we directed in collaboration with a few Montreal designers and brands, along with our SS24 casting campaign, each project reflecting our commitment to storytelling, innovation, and great creative direction.
Here are a few examples of creative campaign storytelling I’ve developed with Atelier Essentrix, where I focused on expressing important details and compelling narratives, crafting standout visuals that leave a long lasting impact on viewers.
Here’s a creative campaign I directed in collaboration with an incredible Montreal photographer Mathieu Rakusha. A visual mock photoshoot imagining what it would be like if we were hired by GURU Energy. The concept revolved around how a GURU energy drink can transform an ordinary office day into something more fun and productive.
This project was an exciting challenge, where I took charge of crafting mood boards, selecting shoot locations, and directing each shot to bring our vision to life. The final result was a phenomenal display of creativity, energy, and great storytelling.
