Atelier Essentrix was my first true dive into the world of product development. A brand I founded at just 15 years old and a company that became deeply personal to me. It was a journey filled with valuable lessons, from collaborating with talented fashion designers and creatively directing collections to working closely with both local and overseas cut and sew factories. I navigated the hardships & complexities of adjusting size charts, refining samples, creating tech packs, and meeting important sesonal deadlines , all of which shaped my understanding of product development. This experience was more than just a learning curve, it was the foundation that equipped me with everything I know about bringing a product to life.
In 2024, I had the incredible opportunity to attend the MAGIC Trade Show in Las Vegas. This experience allowed me to connect with suppliers from around the world and gain firsthand exposure to the latest innovations in fashion technology. It also provided a unique chance to network with global manufacturers, strengthening my knowledge of production processes and refining my expertise in product development.
ASP, a premier Halloween party, approached me to design and bring their merch line to life. With a tight deadline, I delivered an incredible result, collaborating with fashion designers and working efficiently with both local and overseas factories. Despite the time constraints, I was able to create something truly exceptional, proving that creativity and execution can thrive under pressure.
In 2023, my former boss from Centrall, a sneaker store where I once worked, approached me to help create a merchandise collection for their 5-year anniversary. I took on the challenge, curating the perfect mood boards and inspirations to collaborate directly with the designer. Through strategic creative direction and attention to detail, we brought the vision to life delivering a beautiful 5 piece collection.
