WAVE a company I founded in 2022 which began as a fashion show platform, giving designers and brands a stage to showcase their work.
As we grew, so did our vision. We evolved beyond the runway, helping brands reach new creative heights through strategic campaign direction, influencer collaborations, and a connection to the fashion community. Today, WAVE is more than just a show; it’s a lasting online platform that pushes the boundaries of fashion and creativity and the traditional industry norms.
A glimpse into our past WAVE Fashion Show events from 2023 and 2024 , where style, creativity, and extrodinary designers took the stage.
MY ROLE IN WAVE
As Founder & Director, I oversee the company’s day-to-day operations, ensuring a strong foundation across all organizational components. From strategic planning and financial risk assessment, to leading large-scale teams for shows, castings, and events, my role is multifaceted.
While I thrive in creative direction, my passion lies in crafting powerful campaigns that elevate the brands we work with. Building long-term partnerships with influencers and securing key sponsorships are essential to WAVE’s continued growth, changing the traditional fashion norms and standards every day.
A glimpse into our 2024 WAVE casting, where over 400 stunning models came together for our SS24 Show. Organized by our dedicated team, the event showcased exceptional professionalism, talent, and an unforgettable experience.
